Gecko Clothing

Contestant information

Business name: 
Gecko Clothing
Emma Davidson
Business website: 

Elevator Pitch

Elevator Pitch: 
Gecko Clothing create bright & bold; ethical & eco-friendly; hard wearing unisex clothes for kids & adults that don't cost the earth
Detailed elevator pitch: 
Gecko Clothing is a brand new clothing company based in North Wales. Gecko Clothing’s goal is to provide bold and bright clothes for men and children that that doesn’t cost the Earth. Gecko Clothing has identified a gap in the market for clothes that meet the following 4 criteria: 1. Bright & bold unisex designs 2. Ethical & eco-friendly 3. Practical & hard-wearing 4. Budget aware pricing Gecko Clothing are focused on building a recognised brand, characterised as being fun, unique and delivering the outlined identified criteria.
Industry sector: 

Business Plan

Your USP: 
Gecko Clothing prize being unique, fun and quirky, which is something they work to infuse into the brand. The clothes they are bringing to market are unique and eye-catching, setting them apart from their competitors. Gecko Clothing's company is based on 4 principles not being provided in the same mix elsewhere. Continuing with Sheep Poo PaperTM hangtags that tell the journey of the product, their children's line will have 'bee friendly' seed paper to plant wild seeds creating bee habitats. Not just adding a USP and 'feel good factor', but linking back to being environmentally aware and educating children and the plight of our humble bee.
Your market: 
£150 million was spent on ethical clothing in 2011. This is a 15% decrease from 2010, due to the recession and consumers being more price orientated. A rise in consumer awareness since 2011 predicts this to be an area of considerable growth. Disasters, such as the factory collapse in Dhaka, has brought the concept of ethical fashion to the mainstream consciousness. This has amounted to an increased desire among consumers to know exactly where and how the clothes they’re buying are being produced. In Highly ethical consumers make up 19% of the UK population. In this arena Gecko have 5 competitors, with only one Frugi coming close to providing all 4 of Gecko’s base criteria.
Your people: 
Gecko Clothing comprises of a strong husband and wife team, well-practiced in working together. Having previously set up and run creative event management company, Ysbryd y Ddraig, and ‘Not for Profit’ organisation DIGS. They presented Ysbryd y Ddraig to the Prince of Wales and the Duchess of York. DIGS saw the pair securing a £6000 grant based on public vote. Ryan is a Graphic Designer studying towards a degree in design and innovation. His strengths lie in his innovation, creativity and adaptability. Emma’s strengths lie in operations, coordination and management. She is prolific in generating unique ideas. Emma is studying towards a Business degree specialising in the Environment.

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