Contestant information

Business name: 
Richard Graham
Business website: 

Elevator Pitch

Elevator Pitch: 
Pulsate is the world's first real time meetup app exclusively for Nightclubs & Bars offering patrons a safe, fun and private interaction.
Detailed elevator pitch: 
Pulsate Ltd will provide a dating service through a mobile phone app and will specialise in real time meetups for daters exclusively in Nightclubs & Bars. The app plays cupid by affecting an easy, private, safe and fun introduction to your match who will be in the same bar or club. From there on, it’s up to the user to assess one to one chemistry, pheromones and sense of humour rather than allowing a computer to tell you how you should be feeling. There are also significant commercial benefits for the Nightclubs & Bars with insights into General Demographic of Customers, Hobbies, Age, Favourite Drinks, Duration of Stay, Where they hang to allow the venue to offer real time promotions.
Industry sector: 
Internet and New Media

Business Plan

Your USP: 
The key selling points are those identified through research are the following are “World First” which make the app unique in the dating service:  It is a Safe & Easy Route to Meet - in a completely safe environment (events/nightclubs with friends which is of particular importance to women.  It is Real Time - It allows people to assess chemistry instantly – avoids weeks/months of wasting time emailing or texting.  It is Anonymous – the first dating service in the world where you remain anonymous until you arrive at the venue. (in certain circumstance privacy is important – it therefore opens the device up to new markets for use among teachers, barristers, police for example).
Your market: 
The main market segments of the business are 1) Daters in the 18 – 30 age range and 2) Nightclubs and Bars that can hold in excess of 1,000 people. The global Dating market is worth £2bn per annum and a report by the Future Foundation Think Tank in January 2014 found that by 2030, 38% of new relationships in the UK will begin online. Pulsate will tap into the growing mid to long term trend and expectation among Generation Y to live life on the move through their mobile device in real. This Tinder, our nearest competitor has 800m + downloads times since it was introduced 18 months ago & has been recently valued at $500m. Pulsate has been called by some "Tinder for Nightclubs & Bars"
Your people: 
Richard Graham is creator and innovator of Pulsate Date. A Virtual CFO with over 20 years’ finance experience, he has developed the Pulsate Date dating app to provide a unique user experience for customers. As well as a commercial opportunity for nightclub and bar owners to increase profile and increase profit. Richard is a qualified Chartered Accountant with a background in both industry and practice. He has held high profile roles in global organisations including senior financial analyst at Microsoft EMEA and senior manager in Mergers & Acquisitions at PwC. In 2013 he established his own accountancy practice offering financial advice to start up and SME's and has an affinity with them.

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